![]() ![]() All adding to that feeling of being a little bit less predictable. It also has no crisp corners it looks a bit stocky and a touch overweight, like Mundungus Fletcher. Look closely, and you’ll see uneven serifs, wobbly tapers, unaligned strokes, and outlines aren’t smooth. Knorke is trickier, more lively, and even a teensy bit subversive. HOWEVER, it’s a totally different kettle of fish to Alegreya. Knorke is also a serif font, and in many ways classic. Altogether, the strong alignment, the crisp corners and smooth tapers convey ideas of well-organised, strong, and systematic, while the kicks on the serifs and the inclusion of diagonals conveys sharp innovation. Strong uprights such in the “L” and “E” are evenly tapered, slightly thicker at the top, and the tail on the “Q” is generous. Anything with diagonals is perceived as ‘active’, and nearly all the serifs are not only finished diagonally, but are parallel. But there’s something a bit more interesting about it, right? Let’s look closer.Īll the corners are crisply finished this gives us ideas of precision and attention to detail. But what if you have a business personality that is classic, AND dynamic? You want something with a bit more pizazz.Īlegreya is certainly classic. You know that serif fonts are the ones with little ‘feet’, and as a group, they generally convey ideas such as “classic” and “conservative”. ![]() Let’s have a look at a couple of fonts in detail. Carrying on from Part 1 here, in which we looked at things to watch out for when choosing a font (like why you would pay for one when there’s so many for free), here we’re digging into the specifics of font shapes, and how/why they convey the feeling they do. ![]()
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